How to Create an Instagram Shopping Experience on Your WordPress Site

Do you want to boost your online sales by displaying shoppable Instagram images on your WordPress website? With Instagram shoppable images, visitors can easily click on links to purchase your products. It’s a great way to promote your products and provide a seamless shopping experience for your customers. In this article, we will show you how to effortlessly add Instagram shoppable images to your WordPress site.

What is Instagram Shopping?

Instagram shopping allows you to tag products in your Instagram photos. When your followers click on the product tag, they can see the name, description, and price of the product. They can then proceed to your Instagram store to make a purchase. However, getting approval from Instagram to use their shopping features can be challenging. You need to meet certain requirements and set up various accounts and catalogs.

Why Choose Shoppable Instagram Images in WordPress?

Shoppable Instagram images are a simpler and more user-friendly alternative to Instagram shopping. When you embed a shoppable Instagram feed on your WordPress site, the links become clickable, allowing visitors to browse and buy your products directly from your website. These shoppable links not only promote your products but also provide social proof and encourage visitors to make a purchase. The best part is that you have full control over these links and don’t have to adhere to Instagram’s strict policies or set up additional catalogs.

How to Add Shoppable Instagram Images in WordPress

To easily add Instagram shoppable images to your WordPress site, we recommend using the Smash Balloon Instagram Pro plugin. This free plugin allows you to create a customizable feed that automatically updates with your latest Instagram posts.

Step 1: Install and Activate the Smash Balloon Instagram Pro Plugin

Go to your WordPress dashboard, navigate to the Plugins section, and search for “Smash Balloon Instagram Pro.” Install and activate the plugin.

Step 2: Connect Your Instagram Account to WordPress

After activating the plugin, go to the Instagram Feed settings and click on “Add New.” Choose “User Timeline” and select the Instagram account you want to display the shoppable images from. Then, click on “Login with Facebook” to connect your Instagram account to your WordPress site.

Step 3: Enable the Shoppable Feature (Optional)

To make your shoppable Instagram images more interactive, you can enable Smash Balloon’s shoppable feature. This feature allows visitors to click on images to open a new tab with the linked product page. You can enable this feature in the Smash Balloon settings by adding the product links to each image.

Step 4: Customize Your Shoppable Instagram Feed

Make your shoppable Instagram feed visually appealing and cohesive with your brand by customizing its appearance. Use the Smash Balloon settings to change the feed layout, color scheme, number of posts, and more. You can also add a customized header, include your Instagram bio, and highlight popular products. Don’t forget to save your changes.

Step 5: Embed the Shoppable Instagram Feed on Your Website

You can add the shoppable Instagram feed to your WordPress site using a block, widget, or shortcode. If you’re using the block editor, search for the “Instagram Feed” block and add it to your page or post. If you’re using the classic editor, use the shortcode provided by Smash Balloon to embed the feed into your content. Alternatively, you can add the feed to a widget-ready area, such as the sidebar or footer, using the “Instagram Feed” widget.

By following these steps, you can seamlessly integrate shoppable Instagram images into your WordPress website, providing an enjoyable shopping experience for your visitors.

If you want to learn more about creating a successful online store or discover other useful WordPress plugins, be sure to check out our blog. And if you’re interested in our WordPress-related services and products, visit WpHolic for expert advice and top-notch solutions.