How to Boost Your Online Business with eCommerce Tracking in WordPress

Are you ready to take your online store to the next level? Setting up eCommerce tracking in WordPress is the key to unlocking valuable insights that can help you grow your business and increase your profits. By understanding which products are selling well, where your customers are coming from, and how they interact with your website, you’ll be able to make data-driven decisions that drive more traffic and boost sales.

Why Set Up eCommerce Tracking?

Many online store owners rely on gut feelings and best guesses to make decisions about their business. While that may work in the beginning, it’s not a sustainable strategy for long-term growth. To truly succeed, you need to base your decisions on real data from your actual visitors and customers.

That’s where eCommerce tracking in WordPress comes in. By tracking the performance of your online store, you’ll gain valuable insights into your top-selling products, the most effective marketing campaigns, and the behavior of your audience. Armed with this information, you can optimize your strategies and invest in what works best for your business.

Setting Up eCommerce Tracking in WordPress

The easiest and most effective way to track the performance of your online store in WordPress is by using MonsterInsights. With over 3 million professionals using it, MonsterInsights is the best Analytics WordPress plugin on the market.

Installing and activating MonsterInsights is a breeze. Once you’ve done that, you’ll be guided through a simple setup process that connects your website to Google Analytics. No coding or development skills required!

To enable eCommerce tracking, you’ll need the MonsterInsights Pro version, which includes the eCommerce addon. This addon automatically configures eCommerce tracking on your WordPress website and provides you with important stats right in your WordPress admin area.

View eCommerce Reports in WordPress

Once you have MonsterInsights set up, you can easily view your online store’s performance reports right in your WordPress dashboard. No need to navigate to Google Analytics or juggle multiple tools.

In the MonsterInsights reports section, you’ll find a wealth of valuable data. The Overview report gives you a snapshot of your store’s performance, including conversion rates, transactions, revenue, and average order value. You can also identify your top-selling products and learn more about your customer’s behavior while shopping and during checkout.

Bonus: Enable Customer Tracking

If you really want to take your eCommerce tracking to the next level, you can enable customer tracking with MonsterInsights’ User Journey addon. This powerful feature allows you to see the entire purchase journey of each customer, from the pages they visit to what they search for on your site. With this level of insight, you can personalize the shopping experience, promote preferred products, and increase sales.

Unlock the Potential of Your Online Store

By properly setting up eCommerce tracking in WordPress, you gain access to a wealth of valuable data that can transform your online business. With MonsterInsights, the process is simple and user-friendly, allowing you to track your store’s performance and make data-driven decisions right from your WordPress dashboard.

Don’t rely on gut feelings and guesswork. Take advantage of the power of eCommerce tracking to grow your business, boost sales, and achieve long-term success. Set up MonsterInsights today and unlock the potential of your online store!